Link Building Strategy 6 – Quality vs Quantity

In your continuing link building education, have you considered the importance of quality vs. quantity where links are concerned? It’s an area of knowledge and learning you can’t afford to neglect.

By now you probably understand the importance of having links pointing back to your site to help you rank higher in search engine results and drive more traffic to your website.  And you’ve probably begun to understand how to get backlinks—through articles, blog posts, do-follow discussion forums, etc.—but you may be wondering why your site isn’t ranking higher after all your hard work.

The importance of quality vs. quantity where links are concerned can’t be stressed enough. Sure, you need a good quantity of links, but to get really good SEO results, you need quality links first off.

There was a time when the ‘Net was new, that people believed the more links you had, the better, regardless of where those links came from. Thus was born the FFA sites, free classifieds, catchall link pages, and other “link farms.” Today, search engines give a lot more authority to quality links rather than simple quantity.

The difference in quality links is that they are often earned links based on the quality of your content, rather than link exchanges or submission to directories in languages other than your own.  There is no standard statement that says you must have only quality vs. quantity. Where links are concerned, you do need both. You need a lot of backlinks to your site to get high ranking, but they must be quality, lasting, valuable links.

So, how do you get them? Provide something worth linking to.

Provide quality content, articles that have something worthwhile to say and frequently update  your site. Give webmasters—especially those of high-ranking sites—a reason to link to your site and your content, and you’ll find yourself developing a whole stable of high quality links.

Another effective strategy is to search Alexa for the highest ranking sites in your niche and begin following their blogs, reading their content and articles and learning what kind of sites they link to now. Then, create that kind of site and let those webmasters know about it.

Develop a unique, content driven site that offers value to its readers and you’ll soon get the attention of people in your niche whose opinion matters. At that point, quality vs. quantity where links are concerned become one and the same, and are no longer an issue you need worry with.

Ian Richardson

Owner & Director of Top Ranked Website and Local SEO & Social Media Marketing expert boosting local website rankings through proven strategies leading to more customers and revenue.

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