Link Building Strategy 2 – Using Articles

One of the oldest and most established ways to attract visitors and grow your website traffic is to write and publish articles. The reason? It still works! Articles mean content and the old adage that “content is king” is just as true now as it was in 1998 when the ‘Net was just becoming commercialised.

However, if you want to build links to your site using articles, you need to do it right. The best way to build links using articles is to provide quality articles. Writing an “article” that is nothing more than a sales letter, or hiring a writer who can’t even speak your language will never work to build links to your website. Period.

The great thing about building links with articles is that they offer valid, and valuable, information to your visitors. The Internet is all about learning. Selling, sure, but even learning to sell! It’s about information. People online are used to scanning content to see if it’s really something they want to read. Here are some tips to consider when writing articles:

  • Provide interesting topics for your visitors. Get their attention and let them see you have something worthwhile to say, something they want and need to hear. These are sure-fire ways to build links to your site with your articles.
  • Write on a topic that matches your website. If your site is about Internet marketing, writing articles about candle making isn’t going to benefit you. Sure, you may get some readers who will post a link to an article or repost the article on their site, but their visitors aren’t likely to be in your target audience, so why bother?
  • Present your articles in an easy-to-read format for the web. Web readers don’t like long paragraphs, so short quick-read articles work best. Use shorter blocks of text than in print, as well as more sub-heads and bullet points. You can even add a graphic or two at times. All of these strategies make your articles good link bait.
  • Make your articles available for free reprint. Never assume that just because you post an article on your website, that people know they can use it in a newsletter or link to it. Include a note at the bottom of every article giving them permission to add a direct link, or use the article in whole with your bio included.

Using articles to build links to your site isn’t rocket science. It’s simply a matter of writing quality articles that provide good information and encouraging people to link to them.

Article writing and publishing is just one of the service we provide in our online promotion packages.  Each one of the Link Building Strategies I cover in this series are based around what we can do for you and your business to attract more online searchers to your website and product or service you offer.

Ian Richardson

Owner & Director of Top Ranked Website and Local SEO & Social Media Marketing expert boosting local website rankings through proven strategies leading to more customers and revenue.

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