Dr. Joseph Shohmelian and his partners were opening a new practice focused on providing quality dental care at an affordable price for everyone. They started with a vision that was Zero Gap Dental and it evolved into what they currently have today.
Part of their promotion plan was to have a radio campaign so they needed a website to support the ad so there was a place for people to visit online to gain more information.
Unfortunately the radio campaign didn’t work the way they wanted and their return on investment was terrible to say the least, but now they have a website they can promote online and the cost of promotion online for a whole year will only be 50% of what it cost them for 2 weeks of radio advertising spots.



