Research published by analyst firm Access Markets International Partners shows that almost 70 percent of small and medium businesses actively use social media sites such as Twitter, Facebook and LinkedIn to promote their companies, but simply posting what your CEO had for lunch isn’t going to do much to help move your business forward. Smart companies are tactically using social media tools to increase their exposure to potential customers.
We’ve compiled ten of the most compelling reasons that you should consider using social media tools to promote your business.
1 – Be Forward-Thinking: Your target audience is becoming savvier when it comes to the using social media sites in their daily lives. If you want to appear relevant and in-step with the latest advances in technology, your potential customers will want to see you on these sites as well.
Seems everyone is always asking, what’s the best way to build links to your site?
While you may be familiar with using press releases to attract local news media to your business or event, have you ever considered using press releases for link building?
Building links with Facebook can bring added traffic to your site, increase your blog readers, followers and subscribers and all-in-all improve your SEO because of added links and value.
With all the changes in SEO propriety recently, you may have to wonder about link swaps.
