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Archive for June, 2010

10 Reasons to Use Social Media for Business

Research published by analyst firm Access Markets International Partners shows that almost 70 percent of small and medium businesses actively use social media sites such as Twitter, Facebook and LinkedIn to promote their companies, but simply posting what your CEO had for lunch isn’t going to do much to help move your business forward. Smart companies are tactically using social media tools to increase their exposure to potential customers.

We’ve compiled ten of the most compelling reasons that you should consider using social media tools to promote your business.

1 – Be Forward-Thinking: Your target audience is becoming savvier when it comes to the using social media sites in their daily lives. If you want to appear relevant and in-step with the latest advances in technology, your potential customers will want to see you on these sites as well.

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Link Building Strategy 10 – The Best Way

Seems everyone is always asking, what’s the best way to build links to your site?

This is an easy one to answer.

Hands down, the absolute best way to get others to link to your website is to offer them quality content that’s worth linking to.

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Link Building Strategy 9 – Press Releases

While you may be familiar with using press releases to attract local news media to your business or event, have you ever considered using press releases for link building?

The world of public relations is changing.  It used to be that the only way for someone to receive publicity was to write a press release, submit it to her local newspapers, radio stations, and TV stations, then call in a day or two to be sure it was received. This would give the media personnel a chance to look over the PR and decide whether or not they wanted to pursue a story based on the content.

While this is still true for local, brick and mortar type businesses, today a press release is often posted and submitted to online publicity sites such as PRNewswire and Pitch Engine.  These sites publish the release announcing the event or providing the information to the internet and social media worlds.

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Link Building Strategy 8 – Facebook

Building links with Facebook can bring added traffic to your site, increase your blog readers, followers and subscribers and all-in-all improve your SEO because of added links and value.

There are a variety of ways to use Facebook to build links to your website. Here are just a few:

  • As with any social networking site, the more friends you have, the more opportunity for links, visitors to your website, and ultimately sales. So “friend” people when they invite you to.

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Link Building Strategy 7 – Link Swaps: Are They Worth their Time to Code?

With all the changes in SEO propriety recently, you may have to wonder about link swaps.

Are they worth their time to code them?

Do link swaps still add value to a website?

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Testimonials

avatarCoulcher's Personal Accounting Camden

Thanks for the support in getting my website a better address on Google, up to No.1 in fact.

I have tried Yellow Pages, Newspapers, the Radio etc and within days of being listed at the top of Google, I attracted a new client, this was a much better response than all other methods combined.

Your advise and assistance with the Blog have also proved invaluable and I am sure that more business should flow my way with your assistance.

Les Coulcher
Coulcher's Personal Accounting