More Visibility = More Customers = More Profit

Archive for March, 2010

Common Article Writing Mistakes You Must Avoid

article writing mistakesWhile article marketing is easy, and effective, there are mistakes that you must avoid if you are to do this successfully. Making some of the following mistakes can cost your credibility. In the world of Internet Marketing, your credibility is all you really have to fall back on! Protect your reputation and your credibility by avoiding the following pitfalls:

1. Do not allow your article to become a sales letter. The readers are not stupid people, they recognize sales letters and ads when they see them, and trying to pass such off as an informative article will lead to your failure – very quickly.

2. Don’t make your article too short. Your article should be no less than 300 words long. Anything less does not count as an article and probably will not be taken seriously. Alternately, do not make your article too long. 750 words is the maximum length for a good article.

Read the rest of this entry »

Article Writing Tips

article-writing-tipsWriting articles isn’t as hard as you may think. If you understand the rules of proper grammar, and you have a word processor or word processing software that includes a spell checker, writing articles becomes quite easy in fact. Here are some tips to help you out.

1. Don’t make it harder than it really is. This is the first mistake that most new article writers make. Think about what you want to say, then just start writing. Don’t worry about spelling or grammar, just write until you have said all that you wanted to say. Editing comes after the information is down on paper – or on your computer screen in a document.

2. Don’t get stressed over your topic. You already know what it is that you want to sell. Look at your product or service from a customers point of view. Visit forums where your customers participate and find out what their questions are. Base your articles on those questions, answering the questions.

Read the rest of this entry »

What Internet Marketing is Not

As with all things new, it is very easy for us to become wrapped up in the innovation, the convenience, and the excitement we experience with something never available to us before. Internet marketing is no exception. Despite the obvious advantages offered by this new medium for commerce and business in general, internet marketing does have its limitations. It is also easy for us to assume that a new product or technology can do more than it really can. Following are some factors in considering what internet marketing is not.

First to consider is that internet marketing is not a replacement for the traditional means of shopping and/or selling. Assume for a moment that you are looking to buy a diamond ring for someone special. You go online, browse through picture after picture, find some really beautiful and eligible pieces, and that’s where you stop. You can’t feel that ring, nor can you take a close look at the diamond. You have only a limited scope of what the merchandise will be like when you physically possess it. Are you going to pay potentially thousands of dollars for that ring, or will you go to a local jeweler instead, where you can get a much better idea of what you’re buying?  This is a key limitation to internet marketing for many products.

Internet marketing is also not a fail-proof system. Nearly everyone who conducts any form of business or shopping online has experienced the temporary unavailability of a website. The site goes down, and you can’t get your business done when you had planned. Furthermore, you may not even get an indication as to when the site will be operational again. It can be a frustrating fact of e-commerce.

Read the rest of this entry »

Page 2 of 2«12
Get Adobe Flash playerPlugin by wpburn.com wordpress themes

Testimonials

Smile Care Budget Dental Center Chatswood

It is with great pleasure that I recommend Ian Richardson to anyone wishing to create an effective website for their business. I was astonished to find out what was included in the fee I paid to develop and market my new site at www.zerogapdental.com.au which I later changed to www.budgetdental.com.au. The original work had to be extensively modified and Ian attended to it with professionalism and with great patience. At all times he and his team at Top Ranked Website have exceeded my expectations by leaps and bounds!

I have absolutely no hesitation in recommending him to future clients and am myself, ready to have him create a few more sites over coming months. He has definitely won me over and I am certain that he will exceed your expectations also!

Dr. Joseph Shohmelian
Smile Care Budget Dental Center Chatswood